I live in Southern California so EVERYTHING out here is expensive! People have money and they're willing to purchase the best horses and the best tack because they know that not only is there a standard when they go to the show, but that they HAVE TO catch the judge's eye or they'll never place.
So goes it with pictures. The horse world isn't stupid. They know a finely crafted picture from a snapshot and they're not going to spend their money on a nominal product. That's why we have the 'Novelty Gallery.' This gallery is comprised of arty and custom crafted pictures so no, it's not cheap. But yes, purchasing the use of one of these pictures will set your product ahead of the pack.
But, getting back to SoCal, if you want to live on the beach, it's gonna cost you. You can't show up with a couple hundred dollars in your pocket and think someone will sell you a home that clearly costs more. And so it is with photographs -- but the place to start is justifying your Budget. Once you get that approval, you can look to getting better and better pictures ultimately growing your own product. So we'd love to help. We know that setting an actual Photo Budget is a new concept for a lot of folks because pictures have always been pretty darn easy to come by. But when you start looking at the shots that took days on location, people in specific gear, quality horses and riders, light that's just right then you'll appreciate our pricing.
Further, the trend now is for publishers to ask for ongoing print rights. Well, technically, every time a picture gets printed/used it should be making money. So the other thing you all have to think about is how long you are asking to use that picture and then divide that number into our proposed fee. We're agreeable to work with the current market but we're not agreeable at pricing that was 10 years ago for a one time use only. Again, this is something you guys should bring to the attention of your bean counters who set the Budget.
Ours is a complicated business and there are no set standards so don't be afraid to email or call. We'll chat ... and maybe we can work out a deal and maybe we'll just come up with things to think about but knowledge is power and the more we can talk about our business, the better it's going to be for both parties.
Our
Featured
Photographer is
April
Visel, and you'll be magically transported to her site if you click on the picture above.
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